New Prius C pricing to start at under $19K

Calling all hybrid naysayers. Those who say they won’t consider driving a hybrid — or any other alternative fuel vehicle — until the price comes down to a reasonable level.

Well, it’s time to  start considering.

Toyota today announced the pricing for the all-new Prius c — a sub-compact hybrid that uses the same Toyota Hybrid Synergy Drive that has been the standard for all other hybrid drives to emmulate. 

Designed to function as a city-friendly vehicle with an engaging driving experience, hatchback utility, and an EPA-estimated city fuel economy rating of 53 mpg, Prius c offers the highest city mpg rating of any vehicle without a plug. The all-new Prius c joins the Prius Family, which includes the third generation Prius Liftback, the versatile new Prius v and the Prius Plug-in Hybrid, which will be available in early 2012.

So at what cost would it take to get into this 53-mpg hybrid? Toyota announced a MSRP of $18,950 for the base Prius c — also known as the Prius c “One.” There are four levels of packages for the Prius C, with the fully loaded Prius c “Four” carrying a price of just 23,230. The MSRPs for the 2012 Prius c do not include the delivery, processing and handling (DPH) fee, which is $760.

In other green car news, Honda today announced the delivery of some of the first 2013 Honda Fit EV battery-electric vehicles to Stanford University and Google Inc. as part of the company’s Electric Vehicle Demonstration Program.

Along with the city of Torrance, Calif., each participant is now conducting general testing as well as providing specific feedback related to the future introduction of electric vehicles. The Honda Electric Vehicle Demonstration Program participants are the first recipients of the 2013 Fit EV in the United States.

The all-electric Fit EV debuted at the 2011 Los Angeles Auto Show and is expected to achieve 123 miles per charge — 76 miles combined city/highway driving. It will become available for leasing to customers in select California and Oregon markets in the summer of 2012.

Here’s the full announcement.

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